Selling is an art. So how do you master this art of connecting with a prospect and getting him all excited about your offering? The most reliable sales strategy lies in your presentation. Take these tips and crush more sales than ever!
- Keep it Short and Simple- Nobody likes to listen to someone ramble on and on. Avoid being too verbose. You need to keep your presentation to the point. If you take too much time to get to the main issue, you may lose the attention of your audience. Try to keep the language simple; your audience will not be impressed unless they understand what you are sharing with them. Focus only on what your prospect cares about the most; everything else is just a waste of time.
- Sometimes having a great idea or an extraordinary proposition is not enough, you need to make other people believe in your plan too. You need to realize that you are not only to offer them your product or service, but you are there to resolve their problems, their deepest frustrations. Spend the discovery portion of your meeting uncovering and understanding those top challenges, then focus the rest of your presentation on solving them.
Instead of blurting out facts and numbers, convert your case studies into interesting stories. Paint them a pretty picture of them achieving those goals, or maybe you can tell a story of a client who had similar issues and how your product or service helped them resolve those issues. Add a little drama to the monologue, and you may have your deal!
- Your body-language and eye contact should have dynamism. Instead of simple reading out notes, display your excitement and enthusiasm for your idea or subject. Also make sure you look at all your audience when you are talking. Eye contact establishes an immediate personal connection and keeps your audience engaged.
- After you end your presentation, make sure you ask you audience questions to test their understanding. Also give them a chance to clear their doubts. These questions will provide you with helpful feedback, and ensure that you and your audience are on the same page.
- The last thing you need to keep in mind is careful preparedness. You can’t just sit a night before, make your presentation and expect it go all well the next day- those usually turn out to messed up and sloppy. Proper preparation prevents poor performance.